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For many years, the Oz 3300 Tourist Office has been committed to a process of continuous improvement in order to offer visitors, partners and local businesses a warm welcome and high-quality services.
Initial recognition came in May 2017 with the award of the Qualité Tourisme™ label, which was renewed in June 2020 for a period of five years. In August 2017, the Tourist Office was also classified in Category I, attesting to the excellence of its work in welcoming visitors, providing information and promoting the area.
Today, building on this commitment, the Tourist Office is moving towards the ‘Destination d’Excellence’ label, the new national benchmark for quality and sustainable development. As part of this, an audit is scheduled for summer 2026, a key milestone that will assess the actions undertaken and confirm the standard of excellence achieved by the Tourist Office.
The certification is based on compliance with a national standard common to all tourist offices. It recognises the day-to-day work of the teams and confirms the organisation’s commitment to service quality, accessibility and internal organisation, for the benefit of all its stakeholders: visitors, partners and institutional clients.
A DESTINATION OF EXCELLENCE
In 2025, the ‘Qualité Tourisme’ scheme will evolve and become the ‘Destination d’Excellence’ scheme.
The Oz 3300 Tourist Office is committed to making the transition from the ‘Qualité Tourisme’ label to the ‘Destination d’Excellence’ label by 2026.
Destination d’Excellence: The criteria for recognition
The label is based on a more rigorous set of standards, structured around three fundamental commitments:
- Excellence in Hospitality (Quality Pillar) Providing impeccable service and maintaining customer satisfaction at the highest standards set by the DEX framework
- Environmental Responsibility (The Sustainability Challenge) To tangibly reduce our environmental footprint: water and energy savings, promotion of soft mobility, digital moderation and optimised waste management.
Inclusion and Accessibility (Our Social Commitment) Working to ensure a better welcome for all by improving the clarity of information and enhancing the accessibility of our sites for people with disabilities.
Find out more about the Destination of Excellence brand

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